London talk station LBC 97.3 has agreed a four week deal with The Times newspaper to sponsor the stations Saturday morning programmes.
The new deal has been secured by Global Radio Sales and MindShare. The partnership follows an eight-week campaign throughout May and June which included sponsorship of LBC 97.3’s breakfast show hosted by Nick Ferrari.
John Legg, sales director of Global Radio said: “I’m delighted that we have further enhanced our relationship with such an iconic brand though MindShare. This builds perfectly on the hugely innovative Nick Ferrari breakfast show sponsorship.”
LBC 97.3 broadcasts in Greater London on 97.3 FM and is also available across the UK on DAB digital radio, Sky channel 0177, Virgin Media 973