Former Hallam FM sales director and Kerrang! 105.2 managing director Adrian Serle has been appointed to the newly-created post of commercial development director for Bauer Consumer Media.
He will still keep some responsibility for Bauer Radio whilst taking on a whole new range of departments.
Adrian is currently Bauer Advertising radio sales director, and will now lead a number of key cross-media teams with full responsibility for project management, Bauer², enterprise, TV sponsorship and promotions and trade marketing across the whole of Bauer Consumer Media and Bauer Radio.
He will report directly to chief marketing officer Andria Vidler.
Paul Keenan, CEO of Bauer Consumer Media, said: “Having a portfolio of powerful, multi-touchpoint, cross-media brands gives Bauer Consumer Media clear advantages over our pure magazine or radio competitors. I am delighted to announce that Adrian Serle has been appointed to the newly-created role of commercial development director.
“By simplifying our structure and bringing a marketing-led, collaborative and creative approach to how our teams deliver innovative brand-led commercial solutions, we can fully-exploit our market advantages: remaining close to our clients whilst putting our audiences at the heart of everything we do.”
Adrian said: “Bauer Consumer Media has so many premier league brands which are underpinned by cross-platform audience insight unique to our markets. Being in a position to make a difference, and build on what we have is truly exciting.”
In March last year, Adrian was appointed radio sales director for what was then Emap Advertising and was previously in charge of Kerrang! 105.2 during its Sony Radio Academy Award winning year.