The return of the chameleon
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The return of the chameleon

The famous Listen in Colour strapline and chameleon-based logo for Jazz FM is returning to promote the relaunch of the digital only station later this year.

Marketing company WARL, which handled the marketing for the station before it was renamed Smooth FM, has been appointed by The Local Radio Company to handle the launch.

TLRC chief executive Richard Wheatly and financial director Alistair Mackenzie were part of the team which sold Jazz to GMG in 2002, but will now bring back the station under a three year licence deal.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 344 04 July, 2008 Digital Radio News 8:04 am 20087 Friday, July 4th, 2008

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