The new owners of Virgin Radio have appointed Chris Goldson to the new role of Commercial Content Director, in a bid to grow revenue through creative commercial output.
The new management at Golden Square are hoping to capitalise on Virgin's previous success with sponsorship and promotion-driven revenue.
S&P revenue accounts for 20% or revenue across the radio industry; at Virgin the figure is nearly 30% because of what is described by the station as the "innovative work of the award-winning sales team which has gained industry recognititon for its creative approach".
TIML sales director Nick Hewat commented on the appointment, "Chris has really pushed the boundaries for our clients. His innovative approach is totally in line with our aspirations for the new station and we're delighted to see him take this newly elevated role which underlines our focus on the opportunities here at Golden Square."