London's Heart has a softer sound thanks to a new 22 track custom jingle package from Seattle jingle company IQBeats.
The package went live on the Global Radio station at 4pm Friday afternoon, and all new cuts will be aired throughout the weekend – culminating with the debut of new themes for the Jamie and Harriet breakfast show.
IQBeats have been working on the new cuts since April, according to the company's blog: "This project started off back in April with a trip to London in order to take the brief in person and soak up some Heart-ness.
"During this time composers Steven Scalfati and Patrick Napper wandered the halls of the Global Radio building to find out “what it’s all about” and even sat in on a session of the Jamie and Harriet Breakfast show. The lads left impressed, inspired, and ready to write."
Read more and listen to a sample [link=http://www.iqbeatsblog.com/index.php/2008/08/22/heart-2008-package]here[/link].