City Talk 105.9 in Liverpool has launched a major new outdoor marketing campaign to mark the start of the new Premier League season.
The campaign uses ex-footballers John Aldridge, Ian St John, Ian Snodin and new signing Graeme Sharp with the strapline "We’ve got balls – have you?".
The campaign which starts this week, will run across tactically placed poster sites around Goodison Park and Anfield as well as on bus sides across the city.
Shows that are promoted by the campaign include City Sport on weeknights 7pm to 10pm, Terrace Talk on Saturdays from midday to 2pm and Saturday Sport, 2pm to 7pm.
Richard Maddock, City Talk 105.9's station director said: “In Liverpool there are few topics that get the passions flowing more than football and with our stellar line-up of stars who know football inside out, we are guaranteed some of the best sports coverage around.”