Global Radio will continue to sell advertising on behalf of GMG Radio, it has been announced.
The deal will mean that after the buyout of GCap, Global Radio will be able to offer national clients a combined total of nearly 220 million hours of listening each week.
Global Radio will continue with its current national airtime sales contract for its Real, Century, Smooth and Rock Radio brands. GMG Radio will, however, continue to sell its own national and local sponsorship and promotions and regional and local sales for all of its stations.
GMG Radio deputy chief executive and group commercial director Stuart Taylor said: "The combination of GMG and Global creates a compelling proposition for advertisers.
"We look forward to continuing to work with Global Radio in creating some of the best commercial opportunities in the business."
Global Radio's Don Thomson said: "Global Radio is delighted to continue with this long-standing relationship with GMG. Together the sales proposition for advertisers is hugely beneficial."
In addition, former Global employee Kiron Willacy has been promoted to the newly created position of station and sales director for the North West, based at Galaxy in Manchester.