Ofcom has rapped Kiss 105 for failing to mention the charge involved for sending a text message to a five digit shortcode. In fact, the presenter advised the service was free of charge when the actual cost was 25p.
One listener complained that the text wasn't free, and wanted a refund.
Owner Bauer Radio explained to Ofcom that prior to March 2008 messages were indeed free but owing to a contract renegotiation with its text provider, this had recently changed. Presenters were therefore instructed to inform listeners that they would now incur a 25 pence charge.
This error by one presenter led to 610 message costs being refunded to listeners, and no doubt more messages on-air about the cost involved with texting the station.