Kiss lied about SMS charge
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Kiss lied about SMS charge

Ofcom has rapped Kiss 105 for failing to mention the charge involved for sending a text message to a five digit shortcode. In fact, the presenter advised the service was free of charge when the actual cost was 25p.

One listener complained that the text wasn't free, and wanted a refund.

Owner Bauer Radio explained to Ofcom that prior to March 2008 messages were indeed free but owing to a contract renegotiation with its text provider, this had recently changed. Presenters were therefore instructed to inform listeners that they would now incur a 25 pence charge.

This error by one presenter led to 610 message costs being refunded to listeners, and no doubt more messages on-air about the cost involved with texting the station.

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0 0 333 17 September, 2008 Industry News 7:27 am 20089 Wednesday, September 17th, 2008

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