Sign of The Times at LBC 97.3
Posted by
Sign of The Times at LBC 97.3

The Times newspaper has signed a six month breakfast sponsorship deal with LBC 97.3, centered around Nick Ferrari’s Breakfast show.

The six figure deal has been brokered by Global Radio’s Account Manager Jessica Whitney and Mindshare. The activity will run for six months commencing on Monday 8th September in Nick Ferrari’s show, Monday to Friday 7-10am on LBC 97.3

The package consists of sponsorship and presenter read ads, using live newspaper editorial content from The Times that will change daily on LBC to reflect the content of the day’s newspaper.

LBC 97.3 Programme Director, Jonathan Richards, said: “I am delighted that the Times have committed to a long term partnership with our flagship show. Nick and the breakfast team look forward to working closely again with the highly talented team at News International”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 387 05 September, 2008 Industry News 7:34 am 20089 Friday, September 5th, 2008

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events