Planet Rock has appointed First Radio Sales to handle all advertising deals for the independent digital-only station.
Planet Rock joins 136 regional radio stations represented by First Radio, and is the largest of the stations.
FRS Managing Director, Tony Mellor, commented, "Planet Rock will deliver an aspirational ABC1 audience to national advertisers and will create an opportunity for targeted packages and promotions that make full use of the relationship the station has with these listeners."
“We are really looking forward to working with First Radio Sales. Between us we aim to offer innovative and entertaining solutions for their clients needs. Planet Rock has been a missed opportunity for most advertisers, we intend to change that”, added Trevor White, Programming Director, Planet Rock.
Last week Planet Rock added even more listeners taking them to 633,000 listeners. A re-launch is currently taking place with a new logo expected to be revealed shortly.