Bauer Media has signed an agreement with a company named Maxifier to improve the effectiveness of its online offering and advertising campaigns.
Maxifier is an independent ad server and works in real time, using rapid analysis to make forecasts and recommendations to maximise the performance of advertising campaigns.
It will allow Bauer Media’s digital campaigns to be monitored in real time, with results and information collated into one central portal.
Lisa Mundy, head of digital operations, Bauer Media says: “We are delighted to be the UK’s first Media Group to introduce the Maxifier technology. The campaign optimisation will help maximize the effectiveness of our campaigns as it allows us to have full and immediate visibility of our entire network. The Maxifier tool allows us to identify the best possible performance for our advertisers. It really is a great way to utilise and manipulate our digital offerings to their maximum capacity.”
Maxifier will be implemented across all Bauer Media digital networks, including radio websites totalkiss.com and heatworld.com.