GMG Radio has agreed a deal with First Radio Sales that will see the company take over the national and regional airtime and sponsorship and promotions activity for its Rock Radio brand from 1st December.
Rock Radio broadcasts on FM in Glasgow and Greater Manchester and on DAB digital radio in the north east of England and Edinburgh.
GMG Radio’s Group Commercial Director and Chief Executive, Stuart Taylor said: “The Rock Radio brand fits naturally into the First Radio Sales portfolio. The company specialises in local stations and sells the macro TV regions which works perfectly for our Manchester and Glasgow stations. We look forward to a fruitful relationship with them.”