Fun Radio is grabbing a slice of the radio rebrand pie by changing its name to Fun Kids. New owner Folder Media wants to attract new digital listeners who might not know the station is aimed at children.
As well as the new name, the station is also re-launching its pre-school output with ‘Giggle’ broadcasting weekdays from 9am to 1pm. The station has created a new character, Millie the Moosical Cow who introduces the stories and music and encourages children to sing and play-a-long at home.
Matt Deegan, Creative Director at Fun Kids’ parent company Folder Media says “Since acquiring the station in September we’ve been working hard to develop the station’s on-air and on-line content to make it even more enjoyable for our listeners. The change of name from Fun Radio to Fun Kids will also allow us to grow the station into a truly multi-platform brand”.
A new website has also launched at [link=http://www.funkidslive.com]funkidslive.com[/link].
Matt continues: “With 1m more digital radio sets sold in December, we also think it’s the perfect time to create an even better radio station and website for our listeners and advertisers”,