Smooth Radio has confirmed a new sponsorship deal with nighttime drinks brand, Horlicks. The company will sponsor the weekday evening show on the Smooth network from 4th January next year.
Taking their cue from their current campaign, which portrays Horlicks as part of many people’s everyday winding down routine, the deal will give listeners a chance to go online and choose two songs in the 10 o’clock hour with which they can unwind for the night.
GMG Radio Solution’s Head of National Sponsorship and Promotions, Henrietta Prosser, said: “This is a great national brand to sit on the Smooth Radio network. Smooth Radio in the evenings is all about chilling out and winding down.”