Commercial Radio up slightly
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Commercial Radio up slightly

The amount of people listening to commercial radio in the UK is up to 31.2 million listeners, a slight increase year-on-year and in the last quarter.

Local stations saw the biggest rise, but the BBC still dominates listening in the UK.

Local commercial radio added half a million listeners while national commercial radio remained stable on the year. Audience share dipped slightly year on year to 42.2 per cent.

Andrew Harrison, chief executive of RadioCentre, the industry body for Commercial Radio: “These results confirm more people are tuning into Commercial Radio each week and Local Commercial Radio in particular has had a strong quarter.

"We’d have preferred that, in addition to these increases, we had seen our market share grow overall this quarter but we are optimistic that some of the sector’s major rebranding campaigns and marketing initiatives will start taking effect in results this year.”

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0 0 416 29 January, 2009 RAJAR News 7:10 am 20091 Thursday, January 29th, 2009

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