More DAB repeaters for stores
Posted by
More DAB repeaters for stores

The Dixon Store Group is to install DAB repeaters in 300 of its superstores after a successful year long trial in Currys and John Lewis branches.

Ofcom has now agreed to put in place a permanent licensing regime for all retailers across the country, which will be handled by the Digital Radio Development Bureau.

The DRDB says: "Many electrical retailers suffer from poor analogue and DAB signal strength due to the steel framed infrastructure of the building or their basement location. Installing a DAB repeater on the roof means a signal can be boosted in-store and DAB radios can more easily be demonstrated, thus increasing sales potential. Indeed, some stores have reported as much as 30% uplift in sales simply by ensuring all DAB radios enjoy clear, uninterrupted reception."

DSGi’s Trading Manager, Amanda Cottrell: “We know from experience that demonstrating DAB radio in-store is the best way to show consumers the benefits of more station choice, ease of tuning and clean, digital quality sound. Consumers like to get hands-on with new technology and these DAB repeaters will help us to maximise sales in areas where demonstration was a problem.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 420 20 January, 2009 Digital Radio News 8:17 am 20091 Tuesday, January 20th, 2009

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events