Manchester's Key 103 and Magic 1152 will promote the activities of North West professional rugby union side Sale Sharks in a new advertising deal.
The Bauer-owned sister stations will provide the Sharks with on air promotional activity, tailored web pages and a platform for ticket giveaways and competitions, in return for pitch-side advertising at Sale Sharks’ Edgeley Park stadium, sponsorship of Sale Sharks’ player Sean Cox, recognition in match day programmes and the opportunity to entertain clients and VIP guests with match day hospitality.
Station director Gary Stein said: “We are hugely excited about the mutual benefits of this partnership and look forward to working with all at Sale Sharks. This new relationship with Manchester’s top rugby team strengthens our position as Manchester’s local station and sports wise will complement our exclusive ‘Total Football’ coverage of Man United and Man City games.”
