London's all-Bollywood music station Zee Radio has launched on the Sky platform with the help of transmission company WRN.
The station, which is a part of ZEE Network UK, currently broadcasts in Greater London on 558AM (between 7am and 1pm) and on DAB digital radio. Zee will now broadcast on Sky 0215, with EPG data supplied by WRN.
Sangraam Marathe, Content Head, ZEE Radio said: "We are continuously reviewing our strategies to make ZEE Radio available to as many listeners as possible. After a fantastic first year on air in London, we now are going national by launching on Sky Digital, the home to our other ZEE TV channels."
Sophie Wilson, Head of Sales and Business Development at WRN, says: "WRN is proud to have facilitated the launch of Zee Radio onto Sky Digital and we look forward to continuing to help them expand their reach across multiple digital platforms."
Zee turns one year old next month.
