GMG Radio has chosen Music 4 to produce a new set of jingles for their expanding Real Radio network in the UK.
Music 4, lead by former Atlantic 252 presenter Sandy Beach, has been working on the package for the last six weeks and is currently adding the finishing touches. The new package is expected to start on March 30th, when two Century Radio stations in the north of England changes name to Real Radio, joining sister stations in Wales, Yorkshire and central Scotland.
John Simons, Group Programme Director says: "We’ve always aired high quality jingles on Real Radio and to coincide in with the re-branding of Century to Real, we were looking for a change of style. Music 4 came up with some great ideas for us and we’re looking forward to getting our new jingles on air at the end of March across all five of our stations”
Since shortly after the first Real Radio launched in Wales in 2000, the group has used the Bespoke Music Company for its imaging.
Music 4 already provide the imaging for many UK radio stations and shows including the Chris Moyles Breakfast Show on Radio 1 and Absolute Radio.