Absolute Radio is set to take on advertising sales for national commercial digital station Planet Rock–and the stations could soon share the Golden Square address.
The deal, announced by Absolute's chief executive Donnach O'Driscoll on the station's One Golden Square blog, will see the TIML-owned broadcaster represent Planet Rock from 1 April.
In the blog, O'Driscoll writes: "This means media-buyers will be able to target a compelling national audience of music-passionate, male-focused listeners in a core demographic of 30-54 year olds in one streamlined media-buy from the existing Absolute Radio sales team.
"Planet Rock will be establishing its own sponsorship and promotions team to work alongside Absolute Radio’s to specifically sell Planet Rock’s sponsorship and promotions assets."
He has also raised the possibility of a studio share with the independent digital station which was acquired from the former GCap Media by millionaire Malcolm Bluemel last June: "We are also in talks with the Planet Rock team about them renting some empty office space and a studio that we have here at Absolute Radio and will come back to you with more news."