Boutique hotel chain Hotel Du Vin has chosen Global Radio's Classic FM as its first radio sponsorship partner.
The six figure deal, starting this weekend, will see Hotel Du Vin sponsor Laurence Llewellyn-Bowen’s Classic FM show, Sunday Spa on Sundays from 9 till 11am. The 13 week sponsorship will include on-air competitions to drive listeners online in order to enter a monthly draw.
The sponsorship campaign for Hotel Du Vin secured by Brilliant Media Manchester, aims to increase brand awareness through on-air activity and acquire online data capture via the Classic FM website.
Emma Benney, Hotel Du Vin said of the deal: “I am delighted to be working with Classic FM. The integrated sponsorship campaign with its combination of on air, online, data capture and research elements offers the perfect platform to target our core market”.