GMG Radio finds a Soul Mate
Posted by
GMG Radio finds a Soul Mate

GMG Radio has recently launched a new dating service across 11 of its radio stations, with the help of a London dating firm.

The service is branded to each station, either Real Soulmates or Smooth Soulmates, and is run by London based dating agency g8wave. Recruitment to the service is being encouraged via a major on-air ad campaign across all the stations, inviting listeners to text a memorable keyword to receive the freephone registration number.

Mark Challinor, MD of g8wave, said: “The wide, combined national reach of GMG Radio’s family of stations means that our, already substantial, membership base will grow considerably, allowing more people to find more relevant – and local – matches.

Richard Lucas, Acting Deputy Digital Director at GMG Radio, said: “The main appeal of g8wave’s dating service is that it allows us to brand the property as our own. From the websites to the phone scripts, it’s all about the stations. We know our listeners trust our brands and the increasing number of registrations is testament to that.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 368 03 March, 2009 Industry News 12:13 am 20093 Tuesday, March 3rd, 2009

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events