UTV Radio's 107.6 Juice FM is rolling out a major advertising campaign across 50 of Liverpool’s iconic black taxis.
Liverpool’s 107.6 Juice FM, today announced that it is rolling out a major advertising campaign across 50 of Liverpool’s iconic black taxis.
This week 50 black cabs will be sporting bespoke 107.6 Juice FM supersides, which promote the station’s frequency and station mantra of ‘more music radio’. In addition, similar creative copy will run inside the cabs across 100 tip-up seats.
The taxi advertising was designed in-house with media planning and buying negotiated directly with CabVert.
Iain Fowler, 107.6 Juice FM, station director, said: "At a time when the station is enjoying its highest listening figures ever, the taxi marketing campaign aims to drive 107.6 Juice FM’s audience even higher by building on the profile that our various award-winning sponsorship and promotion events have created.”