The new King of Shaves razor Azor is to receive a five figure multi-station marketing campaign on XFM, BRMB, Key 103 and Heart East Midlands.
The radio ads have been designed as part of a £5m annual marketing spend from King of Shaves which will be developed throughout 2009. The ads, created by London agency Hooper Galton, highlight the shaving performance of the Azor (through its patented Bendology™ technology) using the strap line; "Better because it bends".
Will King, Founder of King of Shaves said; “We have already achieved the status of the third best selling system razor handle in a matter of months, now it’s time to aim for the number one slot! Through this impactful ad campaign, I intend to bring the ‘Benefit of Bendology’ to shavers up and down the country, and convince them that by choosing the Azor will deliver men a closer, comfortable shave – the King of Shaves!”