Magic 105.4 is to launch a cross-platform campaign featuring Whoopi Goldberg to promote the opening of Sister Act – The Divine Musical Comedy ahead of the premiere of the show at the London Palladium.
The ‘Drive Time with Angie Greaves and Whoopi Goldberg’ campaign will see Magic 105.4 run both radio and online promotional activity ahead of the premiere of Sister Act on June 2.
Whoopi will be introducing the ACM Gospel Choir, who will perform ‘a capella’ versions of contemporary songs from the Magic 105.4 play-list. Listeners will be asked a series of questions based on the songs, giving listeners the chance to win VIP tickets to a performance of Sister Act.
James Wilson, Head of Commercial Programming, Magic 105.4, said: “We are very pleased with the interactive activity that we have developed to promote Sister Act and we feel that Whoopi Goldberg’s involvement with this campaign is something that our millions of listeners will really enjoy.”