Magic 105.4 is launching the sixth in its series of user-generated content (UGC) ‘Magic Good Mood Film’ television ad-campaigns. The TV commercials will use Londoners’ favourite images of the city and themselves.
Over 16,000 images have already been uploaded by Magic listeners and a selection will play over Queen’s It’s A Kinda Magic for the campaign – to promote Neil Fox’s More Music Breakfast Show – which runs until the end of May.
Steve Parkinson, Managing Director, London Radio, Bauer Media, said: “We are delighted to be announcing the return of the ‘Magic Good Mood Film’ campaign. This feel-good creative will really engage Magic 105.4 listeners and reinforce the station’s uplifting core-values.”