Global Radio's networked Heart mid-morning show with Toby Anstis has secured Fox's Biscuits as its first sponsor.
Starting on Monday 18th May, the six-week campaign will run across all 24 stations in the current Heart network and follows the launch of 12 new Heart stations across the west of England last month. The six-figure deal has been managed by Sophia Pawlikowski, Client Planning Manager at Equinox.
The sponsorship campaign combines a daily workplace request on Toby Anstis’ mid-morning show with a Fox’s Biscuits giveaway and will be supported by an airtime campaign featuring Fox’s biggest fan “Vinnie”, created by Mother.
The partnership with Heart follows a successful six-week “Fox’s Mid-Morning Moments” feature which ran across three regional GMG stations in November and December last year and marked the first time Fox’s had used radio.
Sophia Pawlikowski, Client Planning Manager, Equinox said: “We’re absolutely delighted to be associated with the Heart brand as it has such a fantastic brand fit. The first phase of the campaign was extremely successful and we are convinced our sponsorship with Heart will only amplify the success of that. It’s such an exciting and important time for both Heart and Fox’s and we are very much looking forward to the campaign going live.”
Mike Driver, Marketing Director, Fox’s Biscuits said: “We have been delighted by the collaborative work from Heart, Equinox and Mother that has gone into delivering this campaign and we are confident that it will be a great success for all concerned.”