Ofcom has agreed to allow City Talk 105.9 Liverpool to change its Format, the station will change from a 24-hour speech service to providing 100 per cent speech at peak times – breakfast and afternoon drive.
During the rest of weekday daytime, City Talk will provide what the media regulator calls, a mix of speech and soft pop-led music. Under its revised Format, City Talk will also continue its Saturday afternoon sports show and a late-night phone-in programme five days a week.
The station launched in January 2008 and has been broadcasting all speech 24 hours a day ever since, as per its proposed Format when applying for the licence in November 2006.
Richard Maddock, Station Director, Radio City, City Talk and Magic 1548, said: “Ofcom’s decision is welcome news as it provides clarity. The team will now look at the business plan, review our current market situation and consider the implications of the Ofcom decision.
“On behalf of everyone at all the City stations, I’d like to thank Ofcom for their decision and also thank everyone that has supported our format change request through the 30 day public consultation period. Our commitment to quality, well-produced speech broadcasting at key parts of the day continues as before and we will continue to work hard to deliver the best talk-focused station.”