Hallam FM has signed an exclusive deal to be the media partner for the new Sheffield Music City Festival.
The festival takes place over four days from July 22nd to July 26th, with Hallam FM taking over the Devonshire Green stage on Saturday the 25th for six hours of free live music, with Little Boots and Pixie Lott already confirmed to appear.
The station has also signed a deal to be media partner for six outdoor events across Sheffield and a nomination for the Arqiva station of the year award.
Sales Director Liz Paver said: "It really feels as though we're riding the crest of a wave at the moment. We've worked hard on securing these partnerships to further strengthen our position as the No.1 radio station for South Yorkshire".