Free updates from the BT Paralympic World Cup are available this weekend for radio stations from production company Made in Manchester – the official audio distributor for the event.
Being held this Bank Holiday Weekend, 22nd-25th May, it’s the biggest multi-sport disability event ahead of the London 2012 Olympic Games and involves 400 athletes from 40 different countries. Many of the athletes competing this weekend are medallists from the Beijing Olympics.
Made in Manchester’s team includes former 5 Live reporter Russell Crewe, commercial radio football and rugby union commentator Paul Turley and the company co-owner and 5 Times World Swimming Champion James Hickman.
Creative Director Ashley Byrne says: “The Made in Manchester team has vast experience in sports coverage at all levels and we are delighted to be the official audio distributor for the Paralympic World Cup.
“With a team that has years of experience in live sports programming and sports journalism, as well as a real understanding of the needs of both the BBC and commercial stations, we hope to be able to provide a first class free service to any UK radio station that wants to use the audio we gather from this fantastic event.”
Made in Manchester hopes the contract will pave the way for similar projects in the future.
Ashley adds: “Over many years, James and I have been champions of all sports and if we can merge our knowledge of the media together with our knowledge of events like this, then we’ll be in a unique position to help raise the profile of sporting events which don’t always get the coverage they deserve.”
Made in Manchester last month won the silver award in the How Do North West Media Awards for Best Production Company and was last week nominated for a Sony Award for their Radio 4 programme Giving Way to a New Era.
UK radio stations interested in receiving free audio feeds of their local athletes competing in the BT Paralympic World Cup this weekend, should contact Russell Crewe and Paul Turley at [email protected] and [email protected]