Children's radio service abracaDABra is re-launching this summer, via the internet station Play Radio.
Launching on Saturday July 11th for the summer holidays, the station will air all-day, every day, music, songs, stories and entertainment for younger children and their families.
Susan Stranks, who started the children’s radio service in 2002, says "abracaDABra! brought the magic of digital listening to children’s lives and now internet radio has its role to play as the most flexible delivery service".
PURE is also welcoming the return of the service, by distributing Evoke Flow internet radio sets to homes and children’s centres where the benefits of regular listening to stories, songs, music and movement will be monitored to help inform the government’s three year Speech, Language and Communication needs Action Plan running up to the National Year of Speech Language and Communication in 2011-12.
Programme Controller of Play Radio UK, Lee Moulsdale, said "We’re delighted to welcome abracaDABra! into the family and give young listeners more choice in our exciting new radio developments."
Colin Crawford, director of marketing for PURE, said “We are delighted that PURE’s EVOKE Flow internet radio has been chosen as part of this project. The key to the fast growing internet radio market is the choice of quality, specialist broadcasting of which abracaDABra! is a brilliant example and we certainly welcome more services for children."