Global Radio is launching a brand new outdoor marketing campaign this summer for LBC 97.3.
The campaign means 300 cabs in the London area and will be fully branded along with strategic marketing at key London events. The deal has been negotiated by Rocket with Ubiquitous cabs on behalf of Global Radio.
Global Radio’s Director of Marketing Nicola Thomson said: “The recent RAJAR figures confirm LBC 97.3 as the leading commercial talk radio station for London. Our marketing campaign will introduce London’s biggest conversation to a new audience and will also reinforce our position in the minds of our existing audience.”