BP is sponsoring the drive time shows on both Smooth Radio West Midlands and North West. The deal is part of a wider UK campaign aimed at raising the awareness of BP Ultimate.
The sponsorship launches with listeners given the chance to spot a famous landmark from a car window and win an ultimate UK-based weekend away.
GMG Radio’s National S and P Director John Walker said: “It’s great to secure such a high profile and innovative brand such as BP Ultimate. The sponsorship fit for Smooth Drivetime is perfect.”