BP is sponsoring the drive time shows on both Smooth Radio West Midlands and North West. The deal is part of a wider UK campaign aimed at raising the awareness of BP Ultimate.
The sponsorship launches with listeners given the chance to spot a famous landmark from a car window and win an ultimate UK-based weekend away.
GMG Radio’s National S and P Director John Walker said: “It’s great to secure such a high profile and innovative brand such as BP Ultimate. The sponsorship fit for Smooth Drivetime is perfect.”
BP Ultimate fuels Smooth Radio
Get real time updates directly on you device, subscribe now.
Similar Stories