Liverpool’s City Talk 105.9 is to drop its twenty-four hour all talk policy from today. The station’s stays resolutely speech based during peak hours, but will now introduce music into some shows too.
Speech is king for primetime shows like City Talk breakfast with Duncan Barkes, drive time presented by Peter McDowall and late nights, which will be presented by Pete Price. Pete Price will also be networked with Radio City on 96.7fm in the same area.
Weekday daytime shows will combine debate and music and the tunes will also shore up overnight shows. At weekends, the City Sport show will air from 12pm-7pm every Saturday with live match commentary during the football season.
Richard Maddock, City Talk 105.9 Station Director said: “Now on City Talk 105.9 we’ve got the best of both worlds. First and foremost the station will continue to be passionate about all things Liverpool and the surrounding area, but with the added appeal of music. There is now something for everyone from news and documentaries, to sport and advice slots.”
It is understood Bauer Media applied to Ofcom to change the name of the station to Magic 105.9, but was refused permission.