Play Radio has launched in Southampton, picking up the licence from the liquidated Radio Hampshire, broadcasting on 107.8FM and 107.2FM.
Managing Director David Harber said: “As the south of England’s biggest city, Southampton deserves its own radio station. People in Southampton have a right to hear information that directly affects them and not every other part of the south coast.
Programme Director Lee Moulsdale added: “We have had only 4 days since we received Ofcom’s consent to broadcast, so this is probably the fastest launch of a radio station. Ever.”