Magic 105.4 is bringing back the Magic Mystery Voice competition, with up to £100,000 to be won.
The compeition, this time round sponsored by Paypal, launches on air from Monday 21st September and will ask listeners to identify three celebrity mystery voices every hour from 7am to 6pm.
Further bonus prizes from Paypal of £5,000 for the first name guessed and £10,000 for the second will ensure the promotion is the biggest radio cash give away of the year, station bosses say.
The competition will be supported by more than £500,000 worth of promotion across TV, outdoor, online, and social networking sites. The TV campaign, planned by Starcom and created by St Lukes, features Magic’s breakfast presenter Neil Fox encouraging listeners to tune in to identify the three celebrity voices, for a chance to win a slice of £100k.
Steve Parkinson, Managing Director of Magic 105.4, said: “This is one of London’s biggest radio promotions and is a great incentive for new listeners to tune in and sample the music formula that has given Magic the commercial lead in the capital for the last 2 ½ years. Working with Paypal has given us the chance to make Mystery Voices bigger and better across a variety of platforms.”
Neil Harvey, Consumer Marketing Manager at Paypal, commented: “We are delighted to be working with Magic 105.4 and leveraging their connection with our key shopper target audience. The integration of the campaign across on air and online will most definitely take Magic’s Mystery Voices to a new level of interaction”