SMS provider Million-2-1 has secured the services of BRMB, Beacon Radio, Wyvern and Mercia in a deal with the newly formed Orion Media Group.
The stations will use Million-2-1's "Dashboard" facility, which delivers text messages to the studio.
David Lloyd, Programme and Marketing Director at Orion Media added: “We believe intelligent use of SMS will help build our relationship with our audience and improve brand loyalty.”
Dawn Cooper, Commercial Manager at Million 2-1 said: "..We are delighted that Orion Media has chosen The Dashboard and we are looking forward to working together.”
UTV Radio also use Million-2-1 for their reverse auction game How Low?