Pirate FM winner complains
Posted by
Pirate FM winner complains

A winner to a competition on Pirate FM made a complaint to Ofcom that the prize they won wasn't worth the amount the station claimed.

The station was giving away bracelets apparently worth £100 throughout a particular weekend, but it was revealed half way through the promotion that they were actually worth £42.

The listener, who found out the true worth of the prize upon collection, decided to contact the regulator to vent their dissatisfaction at the £100 price tag the prize was supposed to carry.

Pirate FM told Ofcom that the information regarding the value of the bracelets was originally supplied by the manufacturer’s advertising agency. "This was aired in two presenter ‘reads’, in good faith. On hearing the presenter’s promotion, the manufacturer contacted the station to advise that it contained an inaccurate valuation of the prize," the UKRD station said.

The broadcaster said that it immediately amended all ‘reads’ relating to this competition so that they contained the correct retail price, and acknowledged that insufficient checks had been made to verify the accuracy of the prize description.

Ofcom was happy at the swift action taken by the station to ensure listeners were not misled in subsequent stages of the competition.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 1 551 26 January, 2010 Station News 8:32 am 20101 Tuesday, January 26th, 2010

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events