Content production company Pulse Films has been commissioned by BBC Radio 2 to produce a twelve-part short-form video show for the Chris Evans Breakfast Show.
The clips, called The Friday Breakfast Show Sporting Challenge, appears weekly on the Radio 2 website.
The online shows, which are 3-7minutes long, feature Chris Evans and breakfast show sports reporter Johnny Saunders going head-to-head in a series of sporting challenges outside the studio.
The content is designed to drive traffic between the radio show and the website, add to the fans’ radio and online experience and enhance the presence and relationships between the breakfast team.
The team at Pulse have worked with Chris previously, creating transitional online segments to accompany Chris’ move to his new slot. Pulse filmed the penultimate Chris Evans Drive Time Show, which was then broadcast live from matter London at The O2.
Jamie Clark, Head of Music, Pulse Films, says: “The Friday Breakfast Show Sporting Challenge’ will provide fans with fresh and funny content, and will give them a unique look at their new breakfast host. We are really excited to work with the Radio 2 team again and look forward to more in the future.”