BBC Radio 5 Live presenter Danny Baker has used his Saturday show to launch the 'Shirt of Hurt'.
Danny will challenge presenters, celebrities, sports stars and the public to wear the shirt of their teams fiercest rival to raise money for Sports Relief 2010. The first victim is presenter Adrian Chiles.
Adrian is a hugely passionate West Bromwich Albion fan so won't be delighted about having to wear a Wolverhampton Wanderers shirt on Sundays Match of the Day. Danny asked listeners to donate money to Sport Relief as encouragement during his show this weekend.
The five week campaign ends on Sports Relief Night on Friday the 19th of March, with participants featuring in his programme.
Danny says: “Where there is discord, may we bring harmony. Where there is error, may we bring truth. Where there is red, may we bring blue. For the best of all possible reasons, for the biggest of all possible donations, free your colours and your heart will follow."
The [link=http://www.bbc.co.uk/5live]5 live website[/link], will host a The Shirt of Hurt gallery for people to send in their pictures and donate to Sport Relief.