Direct Line sponsors Neil Fox
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Direct Line sponsors Neil Fox

Insurance company Direct Line has signed up to sponsor the Magic 105.4 More Music Breakfast with Neil Fox.

The deal, which starts next Monday, was brokered by Bauer Media and Lauren Croly from Mediacom and will give listeners a chance to attend live events.

Steve Parkinson, Managing Director of Magic 105.4, said: “We are delighted to announce this partnership with Direct Line. By sponsoring Neil Fox’s More Music Breakfast we are establishing a unique opportunity for Direct Line to engage with our listeners through tactical promotions and exclusive intimate events that will truly give listeners a ‘Direct Line’ to their favourite artist.”

Ed Pizey at MediaCom, said: This new partnership between Direct Line and Magic 105.4 offers a great opportunity for listener engagement, with exclusive, money-can’t buy music events at the heart of the strategy. The campaign also offers great reach as Magic 105.4 has the highest market share in London.”

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0 0 673 17 March, 2010 Station News 10:21 pm 20103 Wednesday, March 17th, 2010

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