An online radio station aimed at new parents and families is making the move to DAB this weekend.
From Friday, My Baby Radio will available on the Stoke and Stafford local multiplex after three years broadcasting online.
Station Director Peter Gallacher said, "The station will be a real community station for families across the region, with details about local family activities and days out.
"There'll be specialist shows for toddlers and the big kids too including expert advice for grown ups about raising their children. These shows will include a variety of topics from health, money matters, baby development and much more."
Parents Peter and Joanne Gallacher launched the radio station online over three years ago after feeling isolated following the birth of their first child Isabel. Weekend presenters at My Baby Radio includes Emma B and Pat Sharp.
Peter said the idea for the station originally came about because "they were desperate for advice and tips".