Bauer Media radio stations in Scotland will become official radio stations of the Emirates Airline Edinburgh 7s being held at Murrayfield in Edinburgh next weekend.
The event will be broadcast live on Radio Borders.
The deal includes promotion of the Edinburgh 7s across Bauer’s entire network of Scottish stations with online content and competitions to meet the Scotland squad across Forth 1, Clyde 1, Tay FM, MFR, Westsound and Northsound 1.
Graham Bryce, managing director of Bauer Radio Scotland, said: “We are delighted to launch this new agreement with Scottish Rugby. We are joining together at the start of this strong partnership to promote the game and the IRB Sevens World Series across Scotland. Bauer Media will highlight the event throughout our market-leading network of stations across Scotland and broadcast the tournament live on Radio Borders.
“It’s great to bring to life this fantastic fast-moving game for our listeners. To broadcast the final nail-biting leg of this year’s World Series is a real coup for us and we are sure it will be a highlight for our listeners.”