Planet Rock has agreed a new deal with commercial rights and strategic sponsorship agency brandmeetsbrand.
The boutique agency already works with Jazz FM, and has recently been nominated for a Sony Award for Best Use of Branded Content.
“We are delighted to be working with Karen and her team at brandmeetsbrand”, says Head of Planet Rock Malcolm Bluemel. “They have a winning combination of great experience with a unique approach to sponsorship that is a perfect fit for our station. Planet Rock could not have found a better agency to broaden the scope of our brand”.
Richard Wheatly, Jazz FM’s Chairman, comments: “Karen was involved with us from the beginning and secured some great launch partners including the FT, Pizza Express and Yamaha. I found Karen and her team to be professional and committed to helping us create a sustainable revenue stream. Sponsorship and promotions now account for a significant proportion of our overall revenue. I would definitely recommend Karen’s work and would be happy to work with her in the future.”
brandmeetsbrand was set up by former Head of Sponsorship at Classic FM Karen Morris in 2003.