Former GCap Media and Virgin Radio Chief Exec Fru Hazlitt has a new role with ITV.
Fru took over from Ralf Bernard for the final five months of GCap, in that short time she reportedly made £1m in a Global payout and intended to pull the company out of its involvement with DAB.
Before GCap, Fru was CEO at Virgin Radio and Managing Director of Yahoo! UK & Ireland. Recently she has been a Director at Betfair.
Fru takes on the newly created role of managing director of commercial and online at ITV in August.
Chief Executive of ITV, Adam Crozier, said: "Fru's background in general management, her proven commercial skills and her online experience with Yahoo make her the ideal candidate for this pivotal new role."
"We need to get better at exploiting our brands fully across all platforms and reducing our reliance on a single volatile revenue stream.”