Foxy takes on athletes with BT
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Foxy takes on athletes with BT

Magic 105.4 has joined forces with BT for a range of sporting activities hosted by Neil Fox, culminating in a live show from the BT Tower.

The presenter will take on stars at their own sports, including wheelchair basketball, sprinting, badminton, swimming and boxing. Listeners will have to predict how Foxy performs to win prizes.

Neil, who is a qualified helicopter pilot, will also give a lucky winner a flight over the Olympic Park site. Footage from the activities will be available on the Magic website with the campaign coming to a close with a show from the BT Tower, featuring special guests.

Steve Parkinson, Managing Director of Magic 105.4, said: “Magic 105.4 is delighted to be celebrating with BT at the top of BT Tower and we are look forward to delivering a memorable and creative campaign.”

Suzi Williams, BT Group marketing and brand director, said: "Sport is front and centre of the BT brand this summer. First BT backing the bid for England 2018, then bringing you Sky on BT Vision, and now – in the run up to two years to go to the London 2012 Games on 27th July – we are bringing you some unbeatable sporting action with our friends at Magic and some of the best athletes in the business."

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 406 20 July, 2010 Industry News 11:47 am 20107 Tuesday, July 20th, 2010

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