GMG Radio has formed a new partnership with online music service We7 to supply on-demand entertainment and news content.
The group will deliver audio bulletins to the music streaming website on a daily basis, produced by GMG Radio’s editorial hub in Manchester.
GMG Radio’s Chief Executive Stuart Taylor said: “Our news teams are recognised across the industry for making great content. Working with We7 means that we can continue to grow that reputation and deliver it on other important platforms. A collaborative approach is mutually beneficial and, in the growing digital ecology, we need to be trying new things.”
CEO and co-founder of we7, Steve Purdham, explains: “This partnership marries high quality news production and delivery with the new paradigm of on-demand music. Radio and cloud based music can learn a great deal from each other, so we are really excited about working with GMG Radio”