GMG Radio in the North West and Scotland has teamed up with the Sky Ride cycling events.
Real Radio will supply a ‘Real Family Fun Area’ with games and activities for cyclists of all ages. Smooth Radio will offer the ‘Cool Down Zone’ as somewhere to relax and rest at the end of the race.
The deal, brokered by Louise Martin at GMG Radio Solutions, sees the two brands involved with Sky Ride Manchester on August 1st and Sky Ride Glasgow on August 22nd. The free events aim to encourage thousands of people, of all ages and abilities, to get on their bikes and enjoy routes that take in iconic landmarks and sights, using traffic free streets.
John Walker, Director of GMG Radio Solutions said: “This is a fantastic event for Real and Smooth Radio to support. What better way to spend a day than cycling around our local communities? We are delighted to be a part of Sky Ride.”