NME Radio, which was threatened with closure after brand licensee DX Media pulled the plug in June, has re-launched under the new ownership of Town and Country Broadcasting.
A new schedule and a new iPhone app are just part of the changes at the digital station.
The station has brought back presenters, and will now feature Ben Evans at drivetime, Chris Blumer on middays and Owen Davies on evenings. The typical breakfast show has been replaced by "More Music Mornings" with 60 seconds of music news every half hour.
Tuning in to NME Radio via iPhone means listeners can now rate tracks, access Twitter feeds, use social networking sites, purchase tracks and interact directly with the station.
Jason Bryant, executive chairman of Town and Country Broadcasting, says: “We have worked closely with AIM to develop applications that reflect the characteristics of NME Radio. AIM has demonstrated how mobile applications are becoming essential tools for broadcasters wanting to build closer relationships with listeners and explore new revenue streams.”
All In Media’s managing director, Chris Gould says: “For broadcasters, mobile applications can open up a whole new way of connecting with listeners, building station loyalty and extending the brand. We’re delighted that Town and Country Broadcasting has chosen AIM to bring NME Radio to iPhone users. We’ve worked on similar projects with GMG and Absolute and take pride in making sure each application is customised for each station.”
The station is available on digital TV, online and on DAB digital radio.