Digital station Absolute Radio 90s has signed its first station sponsorship deal with a fancy dress night club in London.
The arrangement with Club De Fromage comes just four months after the station launched and before the station has received any Rajar results.
Absolute Radio 90s will create a bespoke 2 hour show for Club de Fromage which will be hosted by irreverent and flamboyant Club De Fromage father and son team Fat Tony and Slow Alfie who will be playing a mix of the best 90s party tracks. The show, produced by Absolute Radio Creative Director Vince Lynch will air every Saturday night from 7pm commencing on Saturday 23rd October
The sponsorship will also include on air trails across Absolute Radio 90s as well as promotion from national sister station Absolute 80s.
Online, Absolute Radio will create a bespoke splash page for Club De Fromage with competitions offering listeners the chance to win VIP nights out for themselves and friends at Club De Fromage club night held at Islington Academy every Saturday night.
“Signing a sponsor before posting any RAJAR results is a very rare thing, and testament to the excitingly clear focus of our new station.” said Chris Goldson, Absolute Radio’s Commercial Director, “The brand fit is bang on, and I can’t wait for DJs Fat Tony and Slow Alfie to remind me of that time when CDs slowly started to replace my vinyl collection!”